Selected work / 03

Dairy Kid

Playful product worlds and seasonal social ideas for an ice cream brand.

Discuss a similar project
Ice cream social campaignsBrand design / Creative directionPublished work
Dairy Kid blue bird character on a beach beside an ice cream bar
Dairy Kid / Published visual
The project(SC® — 03)©2026

The visual idea

Make the product feel like a moment.

Across the published social visuals, Dairy Kid moves between a bright beach scene and a graphic flavour world. Product packaging stays prominent while colour, setting and character give each piece a distinct mood.

Visual approach

The beach creative uses a lively blue bird and sunlit backdrop to turn a product reveal into a small story. The blackcurrant artwork shifts to a purple, circular composition where the pack remains the hero.

What stands out

These are visual observations from the published campaign work. The selected pieces show how a consistent brand can adapt to different flavours and seasonal moments.

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