Selected work / 02
Tea Bench
An approachable tea identity built for the everyday moments that make a brand familiar.
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The visual idea
A brand made for a shared pause.
Tea Bench appears in the details of an ordinary meeting: a cup in hand, a cap, a relaxed conversation. The published image shows the identity in use, where a customer would actually encounter it.
Visual approach
Deep green, off-white and a compact wordmark give the identity an easy warmth. The same visual cues read clearly on different surfaces, from takeaway cups to apparel.
What stands out
The image does the storytelling through use and setting. The mark stays visible without taking over the moment.
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published
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Published source
View published Instagram post ↗Have something in mind?
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